FOBI began life as a series of grass roots creative workshops that helped young creative professionals to transition into the design and advertising industries. After holding events at Universities across the UK and receiving increasingly great feedback and results from alumni of the workshops, FOBI was founded as a way to grow the offering to people of all ages. FOBI now works with an eclectic mix of clients ranging from secondary schools, through to universities and corporate companies. We pride ourselves on working with those who believe that creativity and innovation are a worthy investment to develop pupils, staff and organisations alike. FOBI was founded by Ricky Richards in 2016.
The Industry Introduction workshop is an opportunity for younger students to understand everything that the creative industry has to offer. We showcase work from a number of leading practitioners working across all areas of the creative industry and explain all the pros and cons that people can expect if they go into these roles. We finish the day by exploring a number of idea generating techniques before setting a real industry brief.
With thousands of new creative projects vying for our attention, it's increasingly difficult to stand out from the crowd. The ideas workshop looks to tackle this problem by offering a systematic way of applying divergent thinking in every day life. The day involves learning several simple rapid idea generating techniques, as well as numerous rounds of concept generation, using the best industry examples as inspiration.
We created the Advertising Bootcamp, to help uni students, recent grads and industry juniors to understand some of the more complicated aspects of the advertising industry and to bolster their portfolio with an intensive day of inspiration and idea generating. The aim of the day is for everyone to walk away with a clear understanding of the inner workings of advertising, as well as a handful of great concepts that can be used to bulk out a portfolio.
As part of FOBI's ongoing commitment to helping people enter and successfully flourish in the creative industries, we have set up a mentorship program that allows any individual who wants to develop a concise action plan, with guidance from industry professionals, to work with us in achieving their goals. We've also set up a personal branding workshop, which offers specific tips and marketing advice to those who seek to work independently or increase their profile.
Personal branding refers to the perception of ourselves in the eyes of others. As part of FOBI's advice and action plan series, we created 'Positioning & Personal Branding' a theory based workshop which aids attendees in identifying their key strengths, and putting together a concise action plan that focuses on those key actions that return disproportionate results.
FOBI offers a cost effective book crit service where you can send your portfolio to receive in depth analysis. The crit offers written suggestions for improving your work from industry professionals and can be done in person or via the internet. As part of the service we also look at your website and offer suggestion for how you might improve it.
FOBI stands for Full Of Bright Ideas. As part of our remit we seek to showcase the best and brightest talents around. Every year FOBI partners with numerous Universities to put on skill specific festivals where aspiring creates come together to be inspired by leading practitioners and meet like minded creatives. Tickets for events go quickly, so we encourage anyone who's interested in attending our festivals to sign up to the newsletter below for full lineups, dates and early bird tickets.