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Llama (Large Language Model Meta AI) is Meta's family of open-weight large language models, starting with Llama 2 and evolving through Llama 3, 3.1, 3.2, 3.3, and Llama 4. These models are released under permissive licenses and designed for researchers, developers, and enterprises who need on-premise or self-hosted AI coding and natural-language tools with data-residency requirements. Llama models support context lengths up to 128K tokens, multiple languages, and multimodal inputs. They power Meta's own AI assistant and are available via cloud APIs from AWS, Azure, and Google Cloud.
Meta AI is Meta's conversational AI assistant built on the Llama model family. Available across the company's web platform, mobile apps, and smart glasses, it provides natural-language question answering, content generation, image understanding, and task completion. Meta AI differentiates by integrating with Meta's social ecosystem — Facebook, Instagram, and WhatsApp — allowing users to get real-time information, create content, and interact with AI directly within their messaging and social feeds.
Facebook is Meta's flagship social networking platform with over 3 billion monthly active users. It enables individuals, businesses, and creators to share content, communicate via Messenger, join communities through Groups, and advertise through a sophisticated ad-targeting system. Facebook remains the core revenue driver for Meta through its advertising business, and continues to evolve with AI-powered content recommendations, Reels short-form video, and integrated shopping experiences.
Instagram is Meta's photo- and video-sharing social platform popular for visual storytelling, Reels short-form video, Stories, and influencer marketing. With over 2 billion monthly active users, it differentiates through its creator-first ecosystem, robust e-commerce integrations (Instagram Shopping), and AI-driven content discovery via the Explore feed. It competes directly with TikTok and YouTube Shorts in the short-video space while maintaining its core as a curated visual identity platform.
WhatsApp is Meta's end-to-end encrypted messaging application serving over 2 billion users globally. It offers text messaging, voice and video calls, group chats, and broadcast lists, and has expanded into business messaging with WhatsApp Business and WhatsApp API for customer communication. Its key differentiators are strong encryption, cross-platform availability, and deep integration in markets across Europe, Latin America, Africa, and Asia, making it the dominant messaging app in many countries.
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