Garage Start with Gigantic Backers
Argo AI burst on the scene in 2017 with a $1 billion investment from Ford, barely six months after being founded. CEO Bryan Salesky had spent three years at Google's self-driving car program (now Waymo), while co-founder Peter Rander previously worked on Uber's autonomous vehicle program. The partnership combined Ford's virtual driver system and machine-learning expertise with Argo's robotics talent to develop a Level 4 self-driving system.
European Expansion and Unicorn Status
Volkswagen joined in 2019 with a $2.6 billion investment at a valuation of more than $7 billion. By 2020, Argo employed more than 1,000 people, and VW's Munich-based Autonomous Intelligent Driving unit was absorbed into Argo, becoming its European headquarters. By 2021, Argo AI was valued at $12.4 billion with 2,000 employees, offices on two continents, and testing in seven cities.
Driverless Testing Milestone
In May 2022, Argo launched driverless test rides in Miami and Austin, a milestone for the company that had been founded in 2016. Argo operated pilot programs with Lyft's ride-hailing platform and Walmart grocery delivery in both cities. The company operated testing across eight cities in the U.S. and Europe—Pittsburgh, Detroit, Palo Alto, Munich, Hamburg, Washington D.C., Miami, and Austin.
Profit Timeline Slips, Capital Dries Up
There were plans to bring a self-driving taxi service to market by 2021, rivaling Waymo and GM's Cruise, but Ford CEO Jim Farley said in October 2022 that the company had anticipated Level 4 technology coming to market by 2021, "but things have changed," and that profitable, fully autonomous vehicles at scale were "a long way off". Argo was unable to find additional funding from new investors, so Ford decided to stop funding it.
Shutdown and Asset Absorption
In October 2022, Argo AI shut down. Argo's operations ceased and its employees and parts were absorbed by its main backers Ford and Volkswagen, with some employees offered positions at the two automakers while others lost their jobs. Resources from Argo AI were transitioned to Ford's ADAS effort Latitude AI and VW's ADAS efforts CARIAD.
What worked, what broke
- Argo built fleets of autonomous vehicles testing on public roads across multiple cities including Austin, Miami, Pittsburgh, Washington D.C., Detroit, Palo Alto, and in Germany.
- In May 2022, Argo became the first to launch driverless operations in two major American cities, safely operating among heavy traffic, pedestrians and bicyclists in busy neighborhoods.
- Argo released an array of products and services designed for autonomous ridesharing and goods delivery, including self-driving tech, vehicle and fleet management solutions, and data analytics for operating AV services.
- Argo developed commercial pilot programs with Lyft for ride-hailing and Walmart for grocery delivery in Miami and Austin.
- Argo measured autonomy performance and safety requirements against industry best practices and proactively sought third-party review from TÜV SÜD, a world-leading certification body.
Sources
- www.cnbc.com/2023/03/22/how-ford-and-vws-multibillion-dollar-self-driving-car-project-failed.html
- money.usnews.com/investing/news/articles/2022-10-26/ford-volkswagen-backed-argo-ai-to-shut-down-techcrunch
- www.therobotreport.com/argo-ai-is-shutting-down/
- www.smartcitiesdive.com/news/av-autonomous-vehicle-argo-ai-shutdown-ford-volkswagen-halt-investment/635089/
- techcrunch.com/2022/10/26/ford-vw-backed-argo-ai-is-shutting-down/
- www.forbes.com/sites/alanohnsman/2022/10/26/argo-ai-fords-self-driving-venture-with-volkswagen-is-shutting-down/
- www.cnn.com/2022/10/26/business/ford-argo-ai-vw-shut-down