Michael Platt
James S. Riepe University Professor at the University of Pennsylvania with joint appointments in Neuroscience, Psychology, and Marketing at the Perelman School of Medicine, the School of Arts & Sciences, and the Wharton School. He holds a B.A. from Yale and a Ph.D. from Penn, both in anthropology, with a postdoctoral fellowship in neuroscience at NYU. He founded and directs the Wharton Neuroscience Initiative and created the executive education course "Neuroscience of Business." His lab's work on decision neuroscience and neural correlates of social behaviour underpins Cogwear's wearable brain-monitoring platform.