Alex Mashrabov
Co-founded AI Factory in Ukraine (2018), a deepfake-style personalization tool acquired by Snap for $166M in 2020. At Snap, became Director (then Head) of Generative AI, building early AI camera features. Prior to founding, competed in the ACM ICPC World Finals twice (2014, 2016) as a student at Innopolis University, and later earned an MBA from UC Berkeley Haas. Launched Higgsfield AI in 2024, focusing on cinematic camera-language control in AI video generation. The startup reached 15M+ users and a $200M revenue run rate within its first year, hitting a $1.3B valuation in early 2026. Known for an unusually aggressive speed-to-market philosophy—publicly argues that a small team can ship a competitive AI product in 90 days.