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Luma AI

Luma AI is a Foundation Models - Video company founded in 2021 and based in Palo Alto, United States. It has raised $1.1B in total funding, most recently a Series C in 2025 at a $4B valuation.

Develops Dream Machine and Ray3 model for text-to-video and image-to-video generation with HDR pipeline. Launched June 2024; Ray3.14 update adds native 1080p, 4x faster performance, and 3x lower cost.

Ray3 introduces first-to-market HDR video generation and reasoning-driven approach with character reference consistency.

lumalabs.ai Foundation Models - Video

United Statesprivate

At a glance

Total raised

$1.1B

last round series c

Headcount

101-200

approximate · public range

Headquarters

Palo Alto

United States

Founded

2021

5 years active

Status

Private

Foundation Models - Video

Latest valuation

Funding history

Total raised

$1.1B

Rounds tracked

5

Latest stage

Series C

Latest valuation

$4B

Date	Stage	Amount	Valuation	Lead investors
Nov 19, 2025	Series C	$900M	$4B	HUMAIN
Dec 6, 2024	Series C	$90M	—

Products

Dream Machine
Dream Machine is Luma AI's flagship platform for cinematic video generation. It enables creatives to generate professional-grade videos and images from text, image, or video prompts. Powered by the Ray3 video model, Dream Machine supports advanced features including text-to-video, image-to-video, video modification with character references, start/end frame control, and loop creation. The platform serves over 30 million users globally and supports commercial use. It integrates with Adobe Creative Cloud and offers both web and iOS applications.
Ray3
Ray3 is Luma AI's world-first reasoning video model capable of understanding director intent and planning shots before generation. Released in September 2025, Ray3 introduces native HDR generation in 10-bit, 12-bit, and 16-bit formats, enabling studio-grade visual fidelity. Key capabilities include reasoning-driven generation, character consistency across shots, keyframe control, and realistic physics simulation. Ray3 includes Draft Mode for rapid exploration and Hi-Fi Diffusion for production-grade 4K HDR mastering. The latest version, Ray3.14 (January 2026), delivers native 1080p output at 4x faster speeds with enhanced reasoning.
Uni-1
Uni-1 is Luma AI's unified reasoning image model released in March 2026, designed for understanding, reasoning, and generation in a single architecture. It combines image understanding and generation capabilities, enabling models to evaluate and refine outputs iteratively. Uni-1 outperforms Google's Nano Banana 2 and OpenAI's GPT Image 1.5 on reasoning benchmarks while costing 10-30% less at 2K resolution. The model excels at complex compositional accuracy, multi-reference generation, and precise prompt adherence, making it ideal for production workflows requiring consistent brand quality across campaigns.
Ray3.14
Ray3.14 is Luma AI's professional-grade upgrade to Ray3, released in January 2026. It solves the quality-speed-reasoning tradeoff by delivering native 1080p output at 4x faster generation speeds with enhanced reasoning capabilities. Designed for creators and studios requiring production-ready results, Ray3.14 maintains the world's first native HDR generation with studio-grade fidelity while reducing inference costs. It integrates seamlessly with existing Ray3 workflows and Adobe Creative Cloud, supporting text-to-video, image-to-video, video-to-video, and video enhancement at production scale.