Persona
Persona is an Identity Verification & KYC company founded in 2018 and based in San Francisco, United States. It has raised $418M in total funding, most recently a Series D in 2025 at a $2B valuation.
Founded in 2018 in San Francisco by former Square engineer Rick Song and former Dropbox engineer Charles Yeh, Persona builds infrastructure that lets businesses verify individuals and organizations, manage onboarding, and comply with KYC, AML, and age-verification rules. Its no-code building blocks let teams assemble custom verification flows without engineering. In April 2025 Persona raised a $200M Series D co-led by Founders Fund and Ribbit Capital at a $2B valuation, positioning itself as a verified-identity layer for an agentic-AI world.
Persona's configurable, no-code approach made enterprise-grade identity verification accessible to any team, and its $2B valuation marks it as a category leader in the IDV space.
withpersona.com ↗·Identity Verification & KYC·
United States·private 
