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Oura Health

Oura makes a smart ring that tracks sleep, heart rate variability, temperature, and activity, providing health insights and illness-detection algorithms via a subscription app. Valued at $5.2B (2024). Sold 2.5M+ rings. Launched Oura Ring 4 in 2024. Subscription revenue model. Expanding into metabolic health and cardiovascular monitoring features.
Oura's ring form factor and sleep-first positioning captured a distinct wearable segment, and its COVID-19 early-detection work accelerated its adoption as a health-monitoring — not just fitness — device.
ouraring.com Connected WearablesFinland flagFinlandprivate

At a glance

Total raised
$1.2B
last round series e
Headcount
1k-5k
approximate · public range
Headquarters
Oulu
Finland flagFinland
Founded
2013
13 years active
Status
Private
Connected Wearables
Latest valuation
$11B
Series E · 2025
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