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Whoop

Whoop provides a screenless wristband and subscription service that tracks strain, recovery, and sleep, targeting athletes and high-performance professionals. Valued at $3.6B (2021). Subscription model ($30/month). Launched Whoop Coach powered by GPT-4 in 2023. Strong brand among athletes. Revenue estimated $200M+.
Whoop pioneered the subscription-hardware model in wearables and established strain/recovery as a health monitoring paradigm distinct from step-counting; its Whoop Coach generative AI feature signals the integration of LLMs into personal health analytics.
whoop.com Connected WearablesUnited States flagUnited Statesprivate

At a glance

Total raised
$976.4M
last round series g
Headcount
501-1k
approximate · public range
Headquarters
Boston
United States flagUnited States
Founded
2012
14 years active
Status
Private
Connected Wearables
Latest valuation
$10.1B
Series G · 2026
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