Blueprint
Blueprint is a Consumer Longevity company founded in 2021 and based in Venice, United States. It has raised $60M in total funding, most recently a Venture in 2025.
Blueprint is the consumer company built around tech entrepreneur Bryan Johnson's highly regimented personal longevity regimen and his broader 'Don't Die' philosophy. The brand packages elements of Johnson's protocol into precision-dosed, third-party-tested products spanning supplements such as Longevity Mix, foods and oils, skincare, biomarker tests, and a Don't Die app. Co-founded with Kate Tolo, who conceived turning Johnson's self-experiment into a public science project, Blueprint named Gyre Renwick as CEO so Johnson could focus on the mission. In October 2025 it raised roughly $60 million from a roster of around 50 individual investors, with valuation reported around $250 million but not officially disclosed.
Converts one of the most-watched personal longevity experiments into a fast-growing consumer brand, testing whether 'don't die' biohacking can scale commercially.
blueprint.bryanjohnson.com ↗·Consumer Longevity·
United States·private 
