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Augury — Predictive Maintenance & IIoT · fobi

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Augury

Augury uses IoT sensors and AI to monitor industrial machines and predict failures before downtime occurs. Raised $180M Series E in 2021 at unicorn valuation. Customers include Colgate-Palmolive, Heineken, and Flex.

Augury pioneered machine health AI for industrial equipment, turning vibration and ultrasound data into predictive maintenance insights.

augury.com Predictive Maintenance & IIoTUSAprivate

At a glance

Total raised

$369M

last round series f

Headcount

201-500

approximate · public range

Headquarters

New York

USA

Founded

2011

15 years active

Status

Private

Predictive Maintenance & IIoT

Subsector

Predictive Maintenance & IIoT

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Date	Stage	Amount	Valuation	Lead investors
Feb 19, 2025	Series F	$75M	—	Lightrock
Oct 26, 2021	Series E	$180M	$1B	Baker Hughes

AI bull / bear

Bull case

Augury sits at the intersection of IoT hardware and industrial AI, a rare combination that gives it defensible moats. Its $180M Series E in 2021 at a unicorn valuation signaled institutional conviction that factory-floor condition monitoring is a generational shift, not a niche. Customers like Colgate-Palmolive, Heineken, and Flex are blue-chip references that open doors at tier-one manufacturing and CPG firms globally. By capturing both vibration and ultrasound data and feeding it into proprietary AI models, Augury has built a dataset moat that competitors assembling generic sensor stacks cannot easily replicate. As labor shortages deepen and manufacturers push to cut unplanned downtime — estimated to cost $50B annually across industrials — Augury's value proposition only strengthens. Its land-and-expand model from single-asset pilots to plant-wide rollouts gives it recurring revenue leverage. In a subsector where incumbents like Siemens and GE have bolted on software but lack native sensor+AI integration, Augury is positioned to own the independent machine health category.

Bear case

Augury's core challenge is that predictive maintenance remains a "nice-to-have" for many manufacturers, not a budget-critical line item — making sales cycles long and expansion lumpy. The $180M unicorn round from 2021 was raised at peak froth; in today's climate, the company may face a down round or extended bridge financing. The industrial IoT sensor market is increasingly commoditized: startups like Uptake, Falkonry, and big-platform plays from Siemens MindSphere and PTC's ThingWorx all offer overlapping capabilities. Augury's sensor hardware also creates higher customer acquisition costs and friction compared to purely software-based approaches that tap into existing PLC or SCADA data. Customer concentration among a handful of large manufacturers means any single churn event could materially impact revenue. With no recent funding or growth metrics disclosed, and no classified articles signaling fresh momentum, questions linger about whether Augury has achieved product-market fit beyond early adopter factories or is stuck in the pilot purgatory that plagues many IIoT startups.

Generated by deepseek-v4-flash · June 2, 2026Refreshes quarterly · see disclosures

Augury

At a glance

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Funding history

How they make money

Founder backgrounds

Saar Yoskovitz

Gal Shaul

AI bull / bear

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Leadership

Products

Machine Health

Process Health

Open roles

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