AutoStore

AutoStore AS is a Norwegian warehouse automation company founded in 1996 in Nedre Vats by Jakob Hatteland and Ingvar Hognaland. Hognaland conceived a cube-based grid storage system inspired by the Rubik's Cube to maximize warehouse density by eliminating wasted air space. The company's signature product is a grid of storage bins accessed by small robots that travel across the top and deliver containers to human pick stations. AutoStore systems are sold primarily through a partner integrator channel and have been adopted by customers including Puma, Gucci, Lufthansa, and major 3PLs. AutoStore listed on the Oslo Stock Exchange (OSE: AUTO) in October 2021. For full year 2024, the company reported revenue of USD 601.4 million with a gross margin of 73.1% and an adjusted EBITDA margin of 47.0%. In 2025 AutoStore launched CarouselAI, an AI-powered picking solution co-developed with Berkshire Grey, and a Multi-Temperature Solution for cold and frozen storage. Hatteland and Hognaland were inducted into the International Logistics Hall of Fame in November 2023.

AutoStore is the category-defining cube storage vendor and one of the few profitable, public pure-play warehouse robotics companies at scale.

autostoresystem.com Warehouse Automation

Norwaypublic · OSE:AUTO

At a glance

Total raised

Undisclosed

no public funding on record

Headcount

1001-5000

approximate · public range

Headquarters

Nedre Vats

Norway

Founded

1996

30 years active

Status

Public

Ticker · OSE:AUTO

Patents on file

126

USPTO grants

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Funding history

Total raised

—

Rounds tracked

Latest stage

IPO (Oslo Stock Exchange)

Date	Stage	Amount	Valuation	Lead investors
Oct 20, 2021	IPO (Oslo Stock Exchange)	—	—	—

Stock performance

$12.239999771118164

2026-05-19 · OSE:AUTO

Founder backgrounds

Ingvar Hognaland

Co-founder / Inventor

Trained as an electronics specialist, Hognaland was one of the first employees at Jakob Hatteland's electronics distribution company in the small Norwegian fjord town of Vats — where he also helped build the first version of the RamBase ERP system. In the late 1990s, while serving as Technical Director of the Hatteland Group, he was given a high-stakes space problem: the warehouse was bursting, and building a new one was prohibitively expensive. Observing that the operation was essentially "storing a lot of air," Hognaland inverted conventional warehouse logic — bins would stack vertically in a dense cube grid rather than sit in aisle-based rows. That insight became the foundational patent for AutoStore's cube-based AS/RS technology, which the pair spun out as AutoStore in 1996. Hognaland is the inventor named on the core patents and remained the technical force behind the system, which has since deployed over 1,900 systems across 65 countries.

Jakob Hatteland

Co-founder

The son of a self-made electronics entrepreneur, Hatteland grew up in the family business before striking out on his own, selling computer components from a barn in the small Norwegian fjord town of Nedre Vats. He built a major Norwegian IT distribution company, and it was a logistics bottleneck inside his own warehouse — manually picking thousands of orders daily — that drove him to seek a better solution. Fellow employee Ingvar Hognaland devised the cube-based storage concept, and together they founded AutoStore in 1996. Hatteland was inducted into the Logistics Hall of Fame in 2023 alongside Hognaland. He is described as a self-taught merchant who prizes practical problem-solving over formal credentials.

AI bull / bear

Bull case

AutoStore's dominant economics and market position set it apart in warehouse automation. The company delivered $601.4 million in 2024 revenue with a 73.1% gross margin and 47.0% adjusted EBITDA margin—profitability metrics rare among robotics peers, demonstrating pricing power and operational leverage from its cube-storage category leadership. The partner integrator channel de-risks sales execution while blue-chip customers like Puma, Gucci, and Lufthansa validate enterprise demand. The 2025 CarouselAI launch with Berkshire Grey and Multi-Temperature Solution for cold storage directly address two high-growth vectors: AI-augmented picking productivity and the grocery/pharma segments requiring climate control. These extensions expand addressable market without cannibalizing the core grid business. With public currency on the Oslo Exchange since October 2021, AutoStore can fund M&A or R&D to consolidate market share as smaller competitors burn through private capital in a tighter funding environment.

Bear case

AutoStore faces mounting competitive and execution risks despite its installed base. Cube storage is no longer proprietary; competitors like Attabotics and Ocado's grid systems are targeting the same density-obsessed customers, and large integrators may eventually build or white-label alternatives to reduce supplier concentration risk. The partner channel model, while capital-light, limits AutoStore's direct customer relationships and pricing control as integrators commoditize the technology. Growth deceleration is a concern: warehouse automation spending proved cyclical during 2022–2023 as e-commerce demand normalized post-pandemic, and AutoStore's reliance on large capital projects makes revenue lumpy and vulnerable to CFO budget freezes. The CarouselAI partnership with Berkshire Grey—itself financially troubled—raises questions about AutoStore's in-house AI capabilities. Public market scrutiny on the Oslo Exchange may penalize margin compression if the company must discount to defend share or invest heavily in software to compete with vertically integrated rivals like Symbotic.

Generated by claude-sonnet-4-5-20250929 · April 25, 2026Refreshes quarterly · see disclosures

In the news

AutoStore · last 30 days

No articles ingested yet for AutoStore. Once the hourly news pipeline is live, every article the classifier tags as mentioning this company appears here with its one-line AI summary and sentiment.

Leadership

Jakob Hatteland

Co-founder

—

Ingvar Hognaland

Co-founder / Inventor

—

Mats Hovland Vikse

CEO

—

Paul Harrison

CFO

—

Israel Losada Salvador

COO

—

Keith White

Chief Commercial Officer

—

Parth Joshi

Chief Product Officer

—

Carlos Fernandez

Chief Solutions Officer

—

Products

Cube Storage System
Automated storage and retrieval system (ASRS) using warehouse robots for 24/7 order fulfillment within a cubic layout. Autonomous robots move on top of an aluminum cubic grid where storage bins are stacked on top of each other. Five system modules—Bins, Grid, Robots, Ports, and Controller—combine for a flexible, scalable solution with custom layout and configuration. The system delivers 99.7% uptime, with 75% reduction in storage footprint compared to other storage solutions. Provides up to four times the storage capacity in the same footprint as manual storage. Integrated with CubeVerse™ software platform and AutoStore Intelligence™, which uses 15 TB of operational data to optimize performance and predict issues.
Red Line robots
Award-winning robotic fleet serving cube-based order fulfillment for over 20 years. The Red Line robots drive along the top of the grid, digging, carrying, and delivering bins to ports for order fulfillment or inventory replenishment. The Red Line robots make up over 75 percent of existing AutoStore systems globally. The latest generation includes R5 Pro and R5+ Pro variants tailored for large-scale, multishift operations, with rapid charging capability. Using regenerative technology, robots recover energy to batteries, enabling solar-powered operation.
Black Line robots
Higher-throughput robot line introduced alongside AutoStore's Red Line legacy modules, featuring the compact B1 robot with cavity design. Almost half the size of the R5 predecessor, the B1 makes room for busier robot clusters. The B1 includes exchangeable BattPack Lithium-ion battery technology and Direct Drive Wheels; robot acceleration is 75% higher than the R5. With 6 buffer modules, the RelayPort workstation can handle up to 650 bins per hour with the B1. Black Line and Red Line modules work together in modular fashion. First deployed at Hummel's warehouse in Padborg, Denmark with 50 Black Line robots in 2024.
Router
Traffic-optimization software suite for the AutoStore cube-based order fulfillment system that increases robot productivity and efficiency by up to 40%. Router utilizes proprietary algorithms to continuously calculate and recalculate in real-time the most efficient path for robots to move and deliver orders, with the advanced software analyzing and dynamically adapting to operational changes every second. The software handles twice the number of robots per system, allowing up to 2x more robots to operate together without losing efficiency. Deployable in any AutoStore system from large-scale distribution centers to back-of-store micro-fulfillment centers.
CarouselAI
AI-powered robotic piece-picking workstation, developed with Berkshire Grey, that integrates with AutoStore's cube-based grid storage. Combines real-time sensor data, intelligent vision, and self-learning AI to adapt to a variety of SKUs and operate autonomously, achieving picking speeds of up to 650 items per hour. Integrates seamlessly with the CarouselPort™, allowing businesses to upgrade without costly infrastructure changes. Available in EMEA and North America from summer 2025.
Multi-Temperature Solution
Temperature-controlled grid extension that enables multiple temperature zones (-25°C frozen to +6°C chilled) within a single AutoStore cube. Frozen product picking occurs at ports in the chilled area, eliminating extreme-temperature work for operators. Delivers estimated energy savings up to 40% compared to racking, and stores up to 4x more products in the same footprint. Targets food distribution and cold-chain 3PL. First deployed operational at Haugaland Storhusholdning (Norway) in 2024.

Most recent patents

Autostore Technology AS·2026-03-03
Storage System
US12565379
Abstract
Storage System
US12565379
Abstract A storage system includes at least one consolidation vehicle, a transfer rail grid, an item picking area, and an item delivery station. The consolidation vehicle includes a wheel arrangement for moving the consolidation vehicle in two perpendicular directions upon the transfer rail grid. The consolidation vehicle may be positioned upon the item picking area to receive multiple items picked from at least one storage container, and an item picker is arranged to pick items from the storage container and transfer them to the consolidation vehicle. The consolidation vehicle may be positioned upon the item delivery station to deliver items received from the storage container to a packaging/processing assembly. The consolidation vehicle includes an item carrier arranged such that items may be emptied from the item carrier when the consolidation vehicle is positioned at the item delivery station.
View on Google Patents
Autostore Technology AS·2026-03-03
Vertical Farming System
US12564141
Abstract
Vertical Farming System
US12564141
Abstract An automated vertical farming system, includes a framework structure forming a grid storage arrangement. One or more module handling vehicles are arranged to travel and transport modules along a rail system. A control system is configured to control the travel and operation of the one or more module handling vehicles. Stackable growth modules are arranged to support growing plants, the growth modules having a footprint corresponding to that of a column of the framework structure, such that the growth modules may be arranged in stacks in the columns. The growth modules allow plants to grow horizontally, and also provide a non-drip watering system for watering the plants.
View on Google Patents
Autostore Technology AS·2026-02-24
Section Based Speed Reduction
US12559314
Abstract
Section Based Speed Reduction
US12559314
Abstract Movement is controlled of a plurality of container handling vehicles on a rail system arranged at least partially across a top of a framework structure of an automated storage and retrieval system, on which rail system the plurality of container handling vehicles are operable to raise storage containers from, and lower storage containers into, storage columns arranged in rows between upright members and horizontal members of the framework structure. The storage containers are also transported above the storage columns. The movement control is performed by a central operational controller which is in communication with a local controller in each container handling vehicle. The central operational controller receives data relating to a subsection of the rail system. The data includes a container handling vehicle movement threshold for the subsection. The central operational controller instructs a container handling vehicle to follow a path which takes in at least a part of the subsection. The central operational controller instructs the container handling vehicle to reduce speed and/or acceleration such that the movement of the container handling vehicle within the subsection is below the container handling vehicle movement threshold of the sub section.
View on Google Patents
Autostore Technology AS·2026-02-24
Delivery Vehicle With Rotatable Container Carrier, And Methods Of Use Thereof
US12559313
Abstract
Delivery Vehicle With Rotatable Container Carrier, And Methods Of Use Thereof
US12559313
Abstract A remotely operated delivery vehicle for transport of a storage container includes a vehicle base, rolling device motors, a power source, a container carrier, and a rotational drive. The vehicle base includes rolling devices configured to move the remotely operated delivery vehicle in a horizontal plane along tracks of a rail system. The rail system includes a first set of parallel rails arranged in a first direction and a second set of parallel rails arranged in a second direction perpendicular to the first direction. The rolling device motors drive the rolling devices. The power source is configured to provide propulsion power to the rolling device motors. The container carrier is supported by the vehicle. The container carrier is configured to receive the storage container from above and/or from a side and onto or at least partly into the container carrier. The rotational drive is configured to rotate the container carrier, and any storage container supported thereon, relative the vehicle base.
View on Google Patents
Autostore Technology AS·2026-02-17
Container-Handling Vehicle
US12552603
Abstract
Container-Handling Vehicle
US12552603
Abstract A container-handling vehicle includes a vehicle body and a lifting device for lifting a storage container from a grid. The lifting device includes a lifting band drive assembly connected to the vehicle body, a horizontal lifting frame for releasable connection to a storage container, and four lifting bands connecting the lifting band drive assembly to the lifting frame. The lifting band drive assembly includes a lifting shaft assembly having a lifting shaft and at least one motor for rotating the lifting shaft. The lifting shaft includes a first end section and a second end section. Two of the lifting bands are connected at each of the first and second end sections. The lifting shaft assembly includes at least one electrical insulating element arranged such that the lifting bands connected at the first end section is electrically insulated from the lifting bands connected at the second end section.
View on Google Patents
Autostore Technology AS·2026-02-17
A Service Vehicle With A Vehicle Pen
US12552420
Abstract
A Service Vehicle With A Vehicle Pen
US12552420
Abstract A service vehicle operates on a rail system of a storage and retrieval grid. The service vehicle is configured for retrieving a remotely operated vehicle for service. The service vehicle includes a first vehicle area in which the remotely operated vehicle can be received by the service vehicle while the remotely operated vehicle is still on the rail system, and a second vehicle area in which the remotely operated vehicle can be supported by the service vehicle for servicing. The first vehicle area is configured as a vehicle pen for holding the remotely operated vehicle before entry to the second vehicle area. The first vehicle area is linked to the second vehicle area for passage of the remotely operated vehicle via the vehicle pen. The vehicle pen includes an entry barrier to regulate entry of the remotely operated vehicle into the service vehicle and the vehicle pen, and an exit barrier on exit from the vehicle pen into the second vehicle area to regulate the passage of the remotely operated vehicle through the first vehicle area and into the second vehicle area.
View on Google Patents
Autostore Technology AS·2026-02-17
System And Method Of Circulating A Gas In An Automated Grid Based Storage And Retrieval System
US12553625
Abstract
System And Method Of Circulating A Gas In An Automated Grid Based Storage And Retrieval System
US12553625
Abstract An automated grid based storage and retrieval system includes a framework structure and a plurality of storage containers. The framework structure includes upright members and a grid of horizontal rails provided at upper ends of the upright members. The framework structure defines a storage volume including a plurality of columns arranged in a grid pattern below the horizontal rails between the upright members. The plurality of storage containers are stacked vertically in stacks in the columns to provide a plurality of storage columns. An under-stack void extends beneath the stacks of storage containers. A plurality of inlets lead to the under-stack void between the stacks of storage containers. At least one column, which is empty of storage containers and arranged amongst the storage columns, provides a ventilation column. The ventilation column includes a fan. A plurality of duct walls surrounding the ventilation column define a duct having a first end adjacent the horizontal rails and a second end adjacent the under-stack void. The fan is arranged to circulate gas along sides of the stacks, via the plurality of inlets and the under-stack void, and through the duct.
View on Google Patents
Autostore Technology AS·2026-02-10
An Access Station For An Automated Storage And Retrieval System With Container Tilt Functionality And A Method For Using Same
US12545511
Abstract
An Access Station For An Automated Storage And Retrieval System With Container Tilt Functionality And A Method For Using Same
US12545511
Abstract An access station, which is for presentation of a storage container from automated storage and retrieval system to a picker, has a receiving position for receiving a storage container, forward of the receiving position a picking position for picking products from the storage container, and a transfer zone connecting the receiving position and the picking position. The access station includes a ramp at least partly arranged below the transfer zone; a guiding frame arranged in a horizontal plane and extending between the picking position, the transfer zone and the receiving position; and an inner carriage for transporting a storage container. The inner carriage includes an inner carriage base movable along the guiding frame; a first storage container support pivotably connected to the inner carriage base; and a follower connected to and extending from the first storage container support for interaction with the ramp. The inner carriage has a receiving state in which the first storage container support is arranged substantially parallel to the horizontal plane, and a picking state in which the first storage container support is tilted relative to the horizontal plane with a predetermined tilting angle. A displacement device is configured to move the inner carriage between the receiving position and the picking position. The follower and the ramp are configured to interact to move the inner carriage into the picking state in response to a movement of the inner carriage from the receiving position to the picking position.
View on Google Patents

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