Intuition Robotics

Intuition Robotics builds ElliQ, a proactive AI companion robot designed to reduce loneliness and support independent living for older adults. ElliQ combines an expressive tabletop 'head' unit with a touchscreen tablet and uses conversational AI, daily wellness check-ins, medication and appointment reminders, cognitive games, and video calling to provide companionship and health engagement. The company sells both direct-to-consumer and through partnerships with state and municipal agencies on aging — notably a multi-year deployment with the New York State Office for the Aging. Intuition Robotics was founded in 2015 in Ramat Gan, Israel (Tel Aviv metro) by CEO Dor Skuler, Roy Amir, and Itai Mendelsohn. The company has raised approximately USD 83M across seven rounds, including a USD 36M Series B in 2020 and a USD 25M round in August 2023 led by Woven Capital (Toyota's growth fund) with participation from Toyota Ventures, OurCrowd, and Western Technology Investment. Other investors include Samsung NEXT, iRobot, Sparx Group, and Terra Ventures. At CES 2024, Intuition Robotics launched ElliQ 3, and the company continues to iterate on multi-modal generative-AI features while expanding its agencies-on-aging and Medicare Advantage channel partnerships.

Intuition Robotics has the most mature commercial deployment model in the companion-robot category, with public-sector aging-services contracts giving it a differentiated go-to-market versus direct-to-consumer peers — and a cautionary contrast to Embodied's shutdown.

intuitionrobotics.com Social Robots

Israelprivate

At a glance

Total raised

$83M

last round venture (growth)

Headcount

51-200

approximate · public range

Headquarters

Ramat Gan (Tel Aviv)

Israel

Founded

2015

11 years active

Status

Private

Social Robots

Patents on file

USPTO grants

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Funding history

Total raised

$83M

Rounds tracked

Latest stage

Venture (growth)

Date	Stage	Amount	Valuation	Lead investors
Aug 9, 2023	Venture (growth)	$25M	—	Woven Capital (Toyota)

Founder backgrounds

Dor Skuler

Co-Founder & CEO

A serial entrepreneur who has co-founded five ventures, Skuler served as an officer in Israel’s elite military intelligence unit 8200 before earning an MBA and MSc in Marketing from Temple University. He joined Alcatel-Lucent as SVP, where he founded and led Cloudband, the world’s first platform for Network Functions Virtualization — a venture Nokia later cited as a major motive for acquiring the company. Prior to Intuition Robotics, he also served on the board of ClearPath Networks. The idea for ElliQ was sparked by his grandfather’s loneliness after losing his spouse, prompting Skuler to build an AI companion that is deliberately non-humanoid. He has publicly argued against creating robots that "fool us into thinking the AI is human," instead favoring a collaborative, appliance-like form factor for older adults.

Itai Mendelsohn

Co-Founder

Co-founded Intuition Robotics in 2015 alongside Dor Skuler and Roy Amir. Prior to this, served as VP R&D and product management of the CloudBand business unit at Alcatel-Lucent, where he led the technical development of the company's cloud and NFV platform for telecom service providers. His background in large-scale software infrastructure and cognitive computing informed Intuition Robotics' technical approach to building ElliQ — an AI-powered companion robot designed for older adults that combines natural language interaction, proactive engagement, and emotional awareness. Leads the company's R&D organization as VP R&D, overseeing the engineering teams building the hardware and software stack.

Roy Amir

Co-Founder

Prior to co-founding Intuition Robotics in 2015, Amir was VP Product Management & Strategy at Alcatel-Lucent, where he helped build and lead the CloudBand business unit from inception through to its eventual acquisition by Red Hat. Earlier roles included product and strategy positions at Nokia, BT, and Symbian. He holds an MBA from the College of Management and studied at Ben-Gurion University and Cass Business School. As VP Product and Co-Founder at Intuition Robotics, Amir helped shape ElliQ — an AI companion for older adults designed to reduce loneliness and support independent living — translating his background in complex telecom platforms into a consumer robotics product aimed at an underserved demographic.

AI bull / bear

Bull case

Intuition Robotics has cracked the hardest problem in social robotics: sustainable distribution. While peers like Embodied shut down, ElliQ thrives on a B2G2C model that insulates it from pure consumer acquisition costs. The multi-year New York State Office for Aging deployment and expanding partnerships with state agencies and Medicare Advantage plans provide predictable revenue, validation, and a channel that scales without massive marketing spend. The product has proven product-market fit in a demographic crisis — loneliness among older adults is both chronic and worsening, and ElliQ's proactive AI addresses medication adherence, cognitive engagement, and social connection in a single device. With $83M raised and strategic backing from Woven Capital and Toyota Ventures (both Toyota entities), Intuition has runway and potential access to Toyota's ecosystem for further integration or distribution. The launch of ElliQ 3 and ongoing generative AI enhancements position the company to deepen engagement and clinical outcomes data, opening pathways to Medicare reimbursement or value-based care partnerships. The public sector proves willingness to pay for preventative elder care technology at scale.

Bear case

At $83M raised over eight years, Intuition Robotics faces a capital efficiency question: can hardware-intensive social robots ever reach venture-scale margins? The B2G2C model provides stability but also introduces friction — government procurement cycles are slow, budgets are volatile, and scaling requires winning dozens of fragmented state and municipal contracts one at a time. Medicare Advantage and aging-services agencies are cost-sensitive, limiting pricing power and potentially capping unit economics. The competitive moat remains unproven. As large language models commoditize conversational AI, tech giants (Amazon Alexa, Google) or large health systems could bundle similar functionality into cheaper devices or existing platforms. ElliQ's hardware differentiation — the expressive robotic head — may not justify a premium once voice assistants offer comparable wellness features. Meanwhile, direct-to-consumer traction appears limited, and the category has seen high-profile failures (Jibo, Embodied), signaling that even strong product-market fit does not guarantee financial sustainability. If public funding for aging services contracts or Toyota's strategic interest wanes, the path to profitability narrows sharply.

Generated by claude-sonnet-4-5-20250929 · April 25, 2026Refreshes quarterly · see disclosures

In the news

Intuition Robotics · last 30 days

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Leadership

Dor Skuler

Co-Founder & CEO

—

Roy Amir

Co-Founder

—

Itai Mendelsohn

Co-Founder

—

Products

ElliQ (AI companion robot for older adults)
Tabletop, immobile robot with a friendly, lamp-like appearance and upper unit that swivels and lights up , designed for older adults. Uses voice, body language, text, images, lights and sounds to interact with users . Third generation launched January 2024 with upgraded hardware and generative AI capabilities . Expands personalized context with every interaction and proactively initiates conversations and suggestions based on user goals and availability . Provides companionship and entertainment, health and wellness support, connection to loved ones, and assistance with daily activities . Deployed in New York State: over 800 units delivered to older adults since 2022 .
ElliQ 3
Third-generation tabletop AI companion robot for older adults, redesigned for manufacturing scale with 36% smaller footprint and lighter weight. Features upgraded hardware including octa-core SoC, dual-core AI processing unit, 33% more RAM, and twice the computing power, powered by MediaTek. The fully integrated screen improves durability and usability. Core innovation is the integration of large language models with Intuition's Relationship Orchestration Engine, enabling open-ended conversations on virtually unlimited topics while maintaining context and memory from prior interactions. Adds synchronized group activities like Bingo for real-time social engagement among users. Unveiled at CES 2024.

Most recent patents

Intuition Robotics, Ltd.·2025-04-22
System And Method Thereof For Determining Availability Of A User For Interaction With A Digital Assistant
US12284256
Abstract
System And Method Thereof For Determining Availability Of A User For Interaction With A Digital Assistant
US12284256
Abstract A method for determining availability of a user for interaction with a digital assistant comprises: determining if the user is present in a predetermined proximity to an input/output (I/O) device; collecting, at least real-time data about the user and historical user-agent interaction data for the user when the user is present; determining, a current user availability score based on at least the collected real-time data and the historical user-agent interaction data to derive an optimal time for interaction initiation by the digital assistant; and executing a plan selected from amongst a plurality of plans, the selected plan having a user availability score best matching the current user availability score, wherein each of the plurality of plans is designed to be executed by the digital assistant via the I/O device.
View on Google Patents
Intuition Robotics, Ltd.·2025-01-07
Device For Performing Emotional Gestures To Interact With A User
US12186885
Abstract
Device For Performing Emotional Gestures To Interact With A User
US12186885
Abstract A device for performing emotional gestures to interact with a user. The device includes a base; a controller; a first body portion pivotally connected to the base, the first body portion having a first aperture; an electro-mechanical member disposed within the first body portion and connected to the controller; and a second body portion connected to the electro-mechanical member, the second body portion having a second aperture. The electro-mechanical member is configured to extend from the first body portion through the first aperture to the second body portion through the second aperture and the controller is configured to control movements of the electro-mechanical member and the first body portion, where the movements include emotional gestures.
View on Google Patents
Intuition Robotics, Ltd.·2024-07-02
Customizing Setup Features Of Electronic Devices
US12023798
Abstract
Customizing Setup Features Of Electronic Devices
US12023798
Abstract A method and system for customizing setup of features of an electronic device. The method includes collecting user data related to a user using the electronic device, wherein the user data is collected, in part, using at least one sensor connected to the electronic device; analyzing the collected user data to determine for each user action of a plurality of user actions a corresponding probability score, wherein a probability score is a probability that the user chooses to perform a particular subsequent user action from the plurality of user actions, wherein a user action of the plurality of user actions is enabled by a setup plan; selecting based on the probability scores at least one setup plan corresponding to an action having the highest probability score; and configuring a feature of the electronic device based on the selected setup plan.
View on Google Patents

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