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Chad Laurans is an electrical engineer by training who co-founded SimpliSafe in 2006 with his wife, Eleanor, while they were a Harvard Business School-affiliated couple in Cambridge, after friends who were renters struggled to find home security designed for them. He personally designed much of the wireless security system and its backend, testing prototypes at friends' homes before the company's 2009 launch as one of the first DIY, no-contract home security products. He served as SimpliSafe's CEO until 2020, overseeing engineering, product, supply chain, direct marketing, and operations as it grew into one of the largest US residential security providers, and remained an investor and board member after the company changed hands.
Eleanor Laurans co-founded SimpliSafe in 2006 with her husband, Chad, as the two pursued the idea while connected to Harvard Business School in Cambridge. In the company's early years she worked at a consulting firm to support the household while Chad developed the security hardware, and she has been a senior lecturer at Harvard Business School. She helped build SimpliSafe into a leading DIY home-security brand and later served as chief financial officer of the Boston Public Schools, remaining tied to SimpliSafe as a co-founder through its growth and subsequent private-equity ownership.
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The core SimpliSafe system is a wireless, self-installed home security kit built around a base station and a wireless keypad, paired with a configurable set of entry sensors, motion sensors, glass-break sensors, smoke and water detectors, and a panic button. Customers can run it self-monitored for free or subscribe to professional 24/7 monitoring with optional fast police response. The system requires no drilling or long-term contract, communicates over cellular and Wi-Fi for redundancy, and is managed through the SimpliSafe mobile app, making it a popular choice for renters and homeowners who want monitored security without a traditional installer.
SimpliSafe offers a line of indoor and outdoor security cameras and a video doorbell that integrate with its security system and monitoring plans. Models include wired and battery outdoor cameras and an indoor camera, all viewable and recordable through the SimpliSafe app, with motion alerts and optional cloud recording on a subscription. With professional monitoring tiers, agents can use live camera feeds to visually verify alarms and, with newer active-guard features, speak to intruders or escalate to emergency dispatch. The cameras extend SimpliSafe from intrusion sensors into video deterrence and verification.
85 patents on file, but none with both an extractable figure and an abstract on Google Patents yet.
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