Apple

Apple is the largest consumer technology company in the world and one of the two anchors of the spatial computing category. Vision Pro launched in February 2024 as Apple's first wholly new product platform since the Apple Watch; visionOS 26 added persistent spatial scenes and tightened the developer pipeline through PolySpatial and RealityKit. Vision Pro 2, shipping February 2026 at $2,499 with the M5 chip, dropped the price of entry by a thousand dollars and doubled on-device AI inference performance, signalling intent to scale beyond the early-adopter ring. Beyond spatial, Apple Intelligence (launched 2024) is the company's on-device generative-AI play, built primarily on Apple's own MLX framework with Private Cloud Compute for heavier workloads — a quieter, less-frontier effort than OpenAI or Anthropic but with the world's largest installed base of capable client devices to deploy into.

Vision Pro is the highest-fidelity head-mounted display on the market and the only one shipping with a serious operating-system layer and developer story. Whatever spatial computing becomes as a category, Apple defines the high end of it; the price drop on Vision Pro 2 signals an intent to scale beyond early adopters into mainstream productivity use.

apple.com Headsets & Spatial OS