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The Beyond Burger is Beyond Meat's flagship product, a plant-based ground-beef patty made primarily from pea and other plant proteins with canola and coconut oils, formulated to look, cook and taste like beef, including browning when grilled. It is sold as raw patties and ground 'beef' in grocery stores and served across foodservice chains and restaurants. The burger drove Beyond Meat's early growth and remains central to its identity as it repositions toward a broader plant-protein platform under its new brand framing.
Beyond Meat's lineup extends past burgers to plant-based sausages, ground beef, meatballs and chicken tenders and nuggets, all built on plant-protein formulations meant to mirror conventional pork and poultry products. These extensions let Beyond compete across multiple meat categories in both retail freezers and foodservice menus. As part of its 2026 repositioning as 'Beyond The Plant Protein Company,' the company has signaled intent to move into additional protein-led categories beyond traditional meat analogues.
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