NotCo
NotCo is a Plant-Based & Alt-Protein company founded in 2015 and based in Santiago, Chile. It has raised $350M in total funding, most recently a Series D in 2021 at a $1.5B valuation.
NotCo (The Not Company) was founded in 2015 in Santiago, Chile, by Matias Muchnick, Karim Pichara and Pablo Zamora, with the idea of using machine learning to match plant ingredients to the taste and texture of animal products. Its AI platform, Giuseppe, suggests plant-based ingredient combinations that mimic the sensory profile of dairy and meat, and underpins consumer brands such as NotMilk, NotBurger, NotMayo and NotIceCream sold across the Americas. NotCo raised a $235 million Series D in 2021 led by Tiger Global at a roughly $1.5 billion valuation, taking total funding above $350 million, and has positioned itself as both a consumer brand and a B2B technology supplier. In 2022 it formed a joint venture, The Kraft Heinz Not Company, to apply Giuseppe to Kraft Heinz product lines, and has more recently emphasized its B2B AI business and a path toward profitability.
NotCo is the leading Latin American alt-protein unicorn and an early example of using AI ingredient-discovery as both a product engine and a licensable B2B platform for incumbent food giants.
notco.com ↗·Plant-Based & Alt-Protein·
Chile·private 
