XREAL

XREAL is an AR Glasses company founded in 2017 and based in Beijing, China. It has raised $434.6M in total funding, most recently a Series D in 2026 at a $1B valuation.

The global volume leader in consumer AR glasses, shipping the XREAL One series with TV-streaming, gaming, and productivity use cases at sub-$500 price points.

Tracxn's top-ranked AR Glasses company globally; CES 2026 refresh shipped the One S at $449, undercutting all Western competitors.

xreal.com AR Glasses

Chinaprivate

At a glance

Total raised

$434.6M

last round series d

Headcount

201-500

approximate · public range

Headquarters

Beijing

China

Founded

2017

9 years active

Status

Private

AR Glasses

Latest valuation

Funding history

Total raised

$434.6M

Rounds tracked

Latest stage

Series D

Latest valuation

$1B

Date	Stage	Amount	Valuation	Lead investors
Jan 8, 2026	Series D	$100M	$1B	—
May 1, 2025	Growth	$28.6M	—

Founder backgrounds

Bing Xiao

Co-Founder & VP, Chief Optical Engineer

Bing Xiao co-founded XREAL (originally Nreal) and serves as VP and Chief Optical Engineer, leading the optical design behind the company's lightweight AR glasses. His deep expertise in near-eye display systems and compact waveguide optics has been central to XREAL's ability to ship consumer AR hardware at mass-market price points. Prior to XREAL, he held engineering roles focused on advanced display and optical technologies. Under his technical leadership, XREAL has become the global volume leader in consumer AR glasses.

Chi Xu

Co-Founder & CEO

Prior to co-founding XREAL (originally Nreal) in 2017, Chi Xu worked as a computer-vision engineer at Magic Leap, where he focused on SLAM and spatial-perception systems for augmented reality. He holds a PhD in computer vision from the University of Minnesota and an undergraduate degree from Zhejiang University. His academic research centered on real-time 3D reconstruction and visual-inertial odometry — technologies that directly informed XREAL's core spatial-computing stack. Under his leadership, XREAL has grown into the largest shipper of consumer AR glasses globally, with a disciplined focus on delivering lightweight, sub-$500 devices that prioritize everyday usability over speculative showcase demos.

Jordan Maron

Co-Founder

Jordan Maron is a co-founder of XREAL (formerly Nreal), the consumer AR glasses company. Publicly available details on Maron's prior career, academic background, and specific contributions to the company are limited. XREAL was founded in 2017 in Beijing and has since become the global volume leader in consumer AR glasses.

Kejian Wu

Co-Founder & Chief Scientist, Head of Algorithms

Holds a PhD from Zhejiang University, where his research centered on computer vision and simultaneous localization and mapping (SLAM). Prior to co-founding XREAL (originally Nreal), his work focused on real-time spatial computing algorithms — expertise that became foundational to the company's core technology stack. As Chief Scientist and Head of Algorithms, he leads the development of XREAL's spatial computing systems, including the custom X1 co-processor that powers the XREAL One series with low-latency head tracking, plane detection, and 3DoF/6DoF spatial anchoring. His algorithmic work is central to XREAL's ability to deliver AR experiences at consumer price points.

Products

XREAL One
A consumer AR glasses device powered by XREAL's self-developed X1 spatial computing chip, featuring native 3DoF tracking and ultra-low 3ms M2P latency. The XREAL One delivers a virtual 147-inch display with 50° field of view, 120Hz refresh rate, and 1080p HD resolution per eye using Sony Micro-OLED displays. It supports direct USB-C connection to iPhones, MacBooks, Steam Deck, ROG handhelds, and other devices without requiring adapters. The device enables immersive entertainment, gaming, and productivity use cases with features like real 3D content conversion, Ultrawide mode up to 310 inches, and comfortable all-day wearability in a lightweight, fashionable form factor under $500.
XREAL One Pro
The premium variant of XREAL's flagship AR glasses, featuring an expanded 57° field of view and improved brightness delivering a 171-inch virtual display for enhanced immersion. Building on the X1 chip architecture, the XREAL One Pro adds XREAL's proprietary X-Prism optical engine for reduced light interference and improved image clarity. It includes enhanced privacy features through improved display system design and offers multiple interpupillary distance (IPD) options to accommodate diverse users. The device maintains ultra-low 3ms latency and supports the same broad USB-C device ecosystem as the One, optimized for users demanding the widest possible screen real estate and brightest visuals.
XREAL Air 2 Ultra
A spatial computing-enabled AR glasses product in XREAL's consumer line, adding 6DoF tracking capabilities via dual grayscale cameras for room-scale spatial anchoring. The Air 2 Ultra features a 52° field of view and is positioned for developers and XR enthusiasts wanting to create room-scale immersive AR experiences. It maintains XREAL's signature lightweight design and broad device compatibility, enabling users to anchor virtual content to fixed points in their physical space. The device bridges the gap between mobile AR (3DoF) and full spatial computing, designed for consumers ready to explore location-based AR applications and mixed reality workspaces.
XREAL 1S
A dedicated gaming-focused AR glasses model powered by XREAL's X1 spatial computing chip, delivering 120Hz visuals with 3ms latency optimized for competitive gaming. The XREAL 1S features a 500-inch virtual screen at 52° FOV with 1200p resolution and native 3DoF tracking, alongside XREAL's REAL 3D technology that converts 2D games, movies, and photos into immersive 3D experiences. TÜV-certified for eye comfort during extended gaming sessions and tuned audio by Bose, the device targets portable gaming experiences on Steam Deck, ROG Ally, and compatible handhelds, offering console-grade immersion in a wearable form factor.

XREAL

At a glance

Funding history

How they make money

Investability Index

Founder backgrounds

Bing Xiao

Chi Xu

Jordan Maron

Kejian Wu

AI bull / bear

In the news

XREAL AURA AR Glasses Get Fall Release Window, $1,500 Price Ceiling

Snapdragon Reality Elite Sparks Qualcomm’s Next Phase of XR

Xreal Aura Ships This Fall, With Snapdragon Reality Elite In Its Puck

Qualcomm Announces Snapdragon Reality Elite, Its New Flagship XR Chipset

The XR Week Peek (2026.06.14): Apple announces updates to VisionOS, Pico Project Swan was leaked, and more!

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Leadership

Products

XREAL One

XREAL One Pro

XREAL Air 2 Ultra

XREAL 1S

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